Telefónica: Corporate Responsibility and Sustainability

Social innovation

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Children and teenagers

At present unemployment among the under-25 age group stands at levels above 40% in a number of European Union countries, and over 70% in some developing countries. Telefónica aims to improve their chances and generate opportunities for a transition to independent and responsible adult life.

Wayra (Latin America and Europe)

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Wayra, wind in Quechua, is an initiative set up by Telefónica in 2011 to help talented entrepreneurs to accelerate their business ideas related to new Information and Communications Technologies (ICT).  

It seeks to be an incubator to develop future 'Silicon Valleys' in the countries where Telefónica operates. Therefore, its mission is to help turn technological start-ups into commercially viable and scalable businesses. By doing this, it helps young innovators who are forced to leave their place of origin to get their projects off the ground.

To date, Wayra has held 20 editions in the world, with about 14,000 ICT projects received for us to help them progress. We are currently supporting 172 start-ups, some of them with a clear social impact:


Wayra's commitment to these young people does not stop at providing funding, but it also accompanies them in their initial steps, identifying their needs and helping them to cover them: administrative support, legal advice, training in different areas of business and first-level technical support, through our R&D team.

To promote the projects, we have created in Barcelona, Bogota, Buenos Aires, Caracas, Dublin, Lima, London, Madrid, Mexico City, Munich, Sao Paulo, Santiago de Chile and Prague, Wayra Academies, meeting and work spaces with access to the best technology and mentoring, where they can interact with other projects and with resources to connect to the rest of the countries where Wayra is present.

Currently, the first call is open globally -wayraCall 1st 2013 - to find the best start-ups and entrepreneurs in Latin America and Europe. The deadline for nominations is 21 January 2013.



More information:

> wayraCall 1st 2013
> Wayra

Telefónica Think Big (Europe)

Programme that gives young people a chance to turn their own ideas into successful social projects.

The Telefónica Think Big Youth programme is already active in the UK, Germany, Ireland, Slovakia, Spain and Czech Republic. It is led by Telefonica Foundation, accessing its world class expertise on social and cultural action and, in particular, youth social action.   
            
Working with a broad network of partners, Telefónica Think Big Youth has already seen 3,500 projects launched by young social entrepreneurs to the benefit of more than 65,000 young people.
By 2015 the initiative will back over 15,000 social projects led by young people with up to 1 million more young people benefitting from the programme. Through its work with schools, will also give an additional 50,000 young people the chance to develop their digital and entrepreneurial skills
Telefónica Think Big Youth is part of Telefónica Thing Big, collection of initiatives to encourage innovative thinking, entrepreneurship and digital technology to stimulate young ideas, and new young business across Europe.

More information:
> Think Big in Spain

Proniño (Latin America)

Social action programme that contributes to eradicating child labour, which violates the rights of boys, girls and teenagers in Latin America.

On 2011, Proniño had more than 279,500 beneficiaries; boys, girls and teenagers who have left child labour and can aspire to a better future thanks to a high quality education. It is the main initiative developed by a private company in this respect and is managed by Fundación Telefónica.

Since 1998, the programme has supported networking by bringing together public policies, the private sector and the tertiary sector in order to strengthen institutions and provide the tools needed to systemize and spread good practices and collaborative knowledge. Proniño has aligned its targets with the regional targets of the International Labour Organisation (ILO) and has firmly backed implementation of the roadmap. Both initiatives seek to eradicate the worst forms of child labour before 2015 and 2019, respectively.

This initiative provides children with opportunities so that they can develop a life project. To do this, they stress quality of education, fostering innovation and participative work in the school through access to and promotion of new technologies and collaborative work of the players involved.

More information:
> Fundación Telefónica
> International Labour Organisation (ILO)

Curalia (Europe and Latin America)

Curalia is a Fundación Telefónica's website devoted to “cure” didactic content with high ICT component. Its main objective is to investigate, filter, select and organize exclusive, valuable and updated material. Basically, the goal is to find out the vision and trends that national and international education leaders propose in this area and to assist teachers on how to enter at the teaching 2.0

Curalia is aimed to professionals, student teachers in training and those responsible of educational environments that require innovative incorporate ICT in school centers.

More information:
> http://curalia.fundaciontelefonica.com

Telefónica Think Big Youth (Europe)

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Programme that gives young people a chance to turn their own ideas into successful social projects.

The Telefónica Think Big Youth programme is already active in the UK, Germany, Ireland, Slovakia and Czech Republic and launches in Spain later this year. It is led by the Telefonica Foundation, accessing its world class expertise on social and cultural action and, in particular, youth social action.   
            
Working with the Telefonica Foundation and a broad network of leading youth NGO partners across six countries, Telefónica Think Big Youth has already seen 3,500 projects launched by young social entrepreneurs to the benefit of more than 65,000 young people.

By 2015 the initiative will back over 15,000 social projects led by young people with up to 1 million more young people benefitting from the programme. Through its work with schools, will also give an additional 50,000 young people the chance to develop their digital and entrepreneurial skills

Telefónica Think Big Youth is part of Telefónica Thing Big, collection of initiatives to encourage innovative thinking, entrepreneurship and digital technology to stimulate young ideas, and new young business across Europe.

For further information:
> Think Big in the UK
> Think Big in Germany
> Think Big in Slovakia
> Think Big in Ireland

Talentum (Europe)

Initiative based on a simple idea: betting on young people and technology as the future of Europe.  Talentum does this by creating job and digital learning opportunities for thousands of young people and university graduates.

The initiative has formally launched in Spain, and will roll out across Telefónica’s other European regions in the coming months.  

The programme has a number of elements: a start-up stream which matches the best young digital talent from Europe’s best universities to Wayra start-up businesses; recruitment of thousands of talented young apprentices, interns and graduates into jobs in Telefonica; and programmes to teach younger children (4-12 years) digital skills for the future.

By 2015 we will have an additional 6,000 young people in our business through graduate programmes, internships and apprenticeships via Talentum.

Talentum is part of Telefónica Thing Big, collection of initiatives to encourage innovative thinking, entrepreneurship and digital technology to stimulate young ideas, and new young business across Europe.

Más información:
> Talentum

Fundación Telefónica Classroom (Latin America)

This is a project that began with the modest goal of introducing ICTs to improve educational quality and, consequently, to assist with the retention of children benefited by the Proniño programme. Today it is also a laboratory for experiences that reflects the learning achieved in this network of centres that covers: 13 countries, 467 educational institutions, a network of over 15,000 people, mostly teachers, and 8,000 computers as educational tools, with connection to the Internet and each other. Through the Telefónica Foundation Classrooms, teachers are able to share their experiences among themselves and with the expert panel on orientation and training that leads the project.

Further information:
> Fundación Telefónica

Campus Party (Europe, Latin America and United States)

Internet event that brings together innovation, creativity, science and digital leisure. Promoted by the Asociación E3 Futura, the main sponsor of Campus Party is Telefónica.

The meeting is held every year in various countries, in which thousands of participants from all over the world and their computers meet to carry out activities related to new technologies and share experiences.

Campus Party brings technology to citizens in an informative way, particularly to young people, and it acts as a meeting point to exchange knowledge, encourage debate and all in all, make the most of the talent of internet leaders. Therefore, during these events competitions are organised to foster invention (“Los campuseros inventan” - Campus partiers invent) and entrepreneurship (“Campuseros Emprenden” - Campus Partiers Get Creative) and at the end, participants can keep in contact with the business and institutional fabric through the digital platform CP Labs.

Furthermore, Campus Party has become a nucleus of digital inclusion by showing the least privileged groups, who have never had contact with a computer, people with a disability, the elderly, teachers, etc. how to use the internet and new technologies.

More information
> http://www.campus-party.org/index.php