Telefónica: Corporate Responsibility and Sustainability
Sustainable management as a tool for competitiveness and progress

Social innovation

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Poverty

Two thirds of people worldwide earn less than 2000 dollars a year. In Latin America alone close to half the population would be classed as low-income. ICTs are the ideal tool for the inclusion of such communities.

M-Inclusion (Europe y Latin America)

The first mobile social inclusion platform for Europe and Latin America, developed through a project headed by Telefónica with the collaboration of Futura Networks Colombia, Innovation Engineering, Econet, the Nokia Institute of Technology in Brazil, the Cayetano Heredia University in Peru and the Universitat Politécnica de Valencia en España.

M-Inclusion is an initiative funded by the European Commission (EC) to create, through an online platform, a framework for dialogue between developers of mobile solutions and people at risk of social exclusion. These include people with low income, a disability or a chronic illness and who live in isolated areas.

As well as bringing together entrepreneurs and citizens, M-Inclusion will also act as a collaboration forum between governments, private entities, NGOs, academics, researchers, etc. All of these can participate in the M-Inclusion community free of charge and access a series of services, which include Marketplace, a virtual market where developers can offer their applications and end users can download them free of charge or for a very small fee, depending on their type of development.

In addition to Marketplace, the M-Inclusion project is developing a roadmap of users’ needs, appropriate technological solutions, future technology trends and recommendations for tackling all the goals of social inclusion.

Similarly, M-Inclusion will offer developers a specific tool (Open Funding Platform) and the introduction of services related to identifying and promoting R&D projects based on the Open Innovation concept (collaborative TRD).

M-Inclusion will also include a complete database with references, resources, organisations, case studies and technologies; everything about mobile technologies for personal independence and social inclusion.

More information: M-Inclusión

Intégrame (Integrate me) (Peru)

Social interest project set up by Telefónica and local governments for rural areas, aimed at reducing poverty and accelerating their development. Through these public-private alliances, integrated telecommunications services reach thousands of inhabitants in the most remote areas. To be more specific, through “Intégrame” (Integrate me) infrastructures to connect more than 98,000 inhabitants have already been implemented.

Fono Ya (Peru)

Innovative fixed wireless telephone service aimed at urban households from low socio-economic segments, who cannot install fixed telephones in their homes but have wireless coverage.

“Fono Ya” works on Telefónica's mobile network, so that it can reach these households at a price they can afford. Through this service, more than 560,000 households are connected at a price of 1 sol a day ($0.30).

In 2009, this project won the "Business Creativity" award in the public service section from the Peruvian University of Applied Sciences (UPC).

More information:
> http://www.telefonica.com.pe/
> http://www.movistar.com.pe/Archivos/Promocion7/1256/fonoya.html

Movistar Remesas (Spain - Latin America)

Money transfer service aimed at immigrants who want to send money quickly and securely to their family and friends who live in their countries of origin.

A business partnership has made it possible to send money from any Movistar Remesas point, Authorised payment entity, to MoneyGram's international network, with offices worldwide.

More specifically, our customers can make transfers through 207,000 centres in more than 190 countries. Senders and beneficiaries receive details of their operations and an associated code (PIN) on their mobile phone, perceived by users as an appropriate tool for carrying out financial operations, as they consider it a convenient, secure and personal instrument.
Money can currently be sent through Movistar Remesas from Spain to other destinations.

More information:
> http://remesas.movistar.es/
> http://www.rcysostenibilidad.telefonica.com/blogs/2011/02/04/vicente-del-bosque-
estrena-la-nueva-red-de-movistar-remesas-para-enviar-dinero-a-latinoamerica/

Fishing with 3G Nets (Brazil)

Programme that fosters digital and social inclusion of isolated people who work in the fishing and mariculture sector in the Bahia region of Brazil.

The initiative is developed by Qualcomm along with Telefónica/Vivo, the United States Agency for International Development USAID, ZTE, Santa Cruz Cabrália town hall through the Secretary's Office of Agriculture and Fisheries and the Instituto Ambiental Brasil Sustentável (IABS).

Through 'Fishing with 3G Nets', fishermen have mobile devices with credit to directly connect from the coast to consumers and partners on land via voice and data over Vivo's 3G HSUPA wireless network. They also have personalised software applications with navigation, climate, marketing, direct sales, data collection and technical support features. Furthermore, they receive training on how to use these features.

The technology provides safety to the fishermen when they are navigating through real-time localisation and weather forecasting services; it helps them to develop a marketing strategy and allows direct sales of the day's catch in an online market.

The data collected also allows statistics to be generated to support government initiatives in favour of sustainable fishing.

In this way, “Fishing with 3G Nets” contributes to the economic development of the area.